The site is an extension of the existing physical retail outlets for TAGS Evolution at the Miracle Mile Shops in the Planet Hollywood and at McCarran International Airport. I am in charge of developing and maintaining the website as well as handling sales and marketing. In the first 2 weeks since the site has been live it has been very successful. TAGS Evolution specializes in jewelry and accessories made with Swarovski Crystals and can be identified by it use of skulls and crystals in its product design.
