3d Product Visualization: Commercial Sized Solar Umbrella

I want to share some renderings from a 3d Product Visualization gig that I had a few months ago.

I don't want to get into the particulars of the functionality as the product is still in development; however, I am rather proud of the way these images turned out as there were some particularly complex shapes involved in the model (such as the organic base shape and fabric like umbrella top.)

Product Visualization is very fun but can be quite difficult as a lot of the time you are creating the first photo-realistic renditions of an object that has yet to be conceived in reality.

If you are interested in learning more about 3d Product Visualization feel free to leave comments or contact me via my website at www.kaplandesignlabs.com for more information. If you have an invention or a product that you would like to develop or market checkout my friend's website at www.EddyPham.com

Software Used: 3ds Max, V-Ray

Thanks!

The Hotel Bud Light, Las Vegas: Chalkboard Art Mural

Paradise Tower has officially been turned into #BudLightHotel for #NCB2014! Yes, we're #UpForWhatever. @NightclubBar pic.twitter.com/N89ukeS2qZ
— Hard Rock Hotel LV (@HardRockHotelLV) March 26, 2014

Now I know I haven't posted since New Years but that is of course because Kaplan Design Labs has been busy!!!

Last week The Hard Rock Hotel, Las Vegas, was transformed into "Hotel Bud Light, Las Vegas" for the Nightclub and Liquor Distributors Conference.

For a special event which took place in Festival Hall in the Hard Rock Hotel Conference Center, I was commissioned to do a Chalkboard Art Mural spanning 2 walls each roughly 8 feet in length and almost four feet high, making this wall almost 16 feet long.

This was our largest chalkboard to date and because it was at a special event and due to the design of the awesome interactive beer tap wall that The Mash Group, an Exhibit Design company from St. Louis custom designed for Anheiser Busch, the job had to be done after the build of the wall for the event was completed (about 3:00PM on Sunday) and had to be done by the time the event started at 10:00AM on Monday morning.

Me and my lovely assistant as well as a core chemist here at the Design Laboratory, Elizabeth Kaplan, worked for over 20 hours straight to come through on the deadline while making changes to the design on the fly to accommodate a Photo Shoot taking place the next day for the Anheiser Busch executives.

The designs were pre-made digitally by me in cooperation with The Mash Group and AB.

Digital Design Proof Side 01

Digital Design Proof Side 02

Needless to say KDL kicked some art ass and the project as well as the event was a huge success. On top of the Interactive Tap wall which featured my mural of awesome, Festival Hall was completely filled for party action with Pool Tables, Fooseball Tables, Multiple Bars/ sampling stations, a ton of Flat Screen Televisions, a DJ Booth with Dance Floor, and a Basketball Court!!! Talk about a party! Below are some pics we took during the build. Unfortunately our week was to busy to make it back to the party but I thuroughly enjoyed working on this project and cannot wait to collaborate with Anheiser Busch and Bud Light again.

Sorry the pics are so low res, the fancy phone's battery died towards the end of the project ;) I will dig up more photos and update the post soon soon so make sure to check back!

www.kaplandesignlabs.com

Using 3d / CGI (or the illusion of) for presenting your work

I wanted to do a quick post about presenting artwork by using 3d software to make your portfolio shine above the rest. A long ways back I wrote an article about how presentation is your portfolio is just as important as the work/ content in your portfolio.

http://jonathankaplan.blogspot.com/2012/02/portfolio-updates-presentation-tips.html

 This is an extension to that advice. Below are images that I put together which showcase some of my 2d artwork using 3d compositions to bring the artwork to life:

As you can see, presenting your artwork in simple 3D compositions can really make your work stand out. Most art directors go through hundreds of portfolios a day. Use techniques like this to make the cut.

If you do not know how to use 3d software, try something like this:

I made this piece %100 in photoshop (artwork itself was done in illustrator and photoshop.)

You don't need to be a 3d artist to creatively showcase your work, you just need to be creative with the tools you have available!

If you can't be bothered with this kind of stuff or would like me to do it for you shoot me an email for a quote. 

If you found this information helpful please consider donating to the blog so that I can continue to offer free advice and do so on a more regular basis...

Kaplan Design Labs Website Goes Live!

Hello friends,

I would like to announce that my new website Kaplan Design Labs, www.kaplandesignlabs.com, is now live. I am still adding portfolio content (which is endless) as well as editing content, but please check it out if you haven't already and tell your friends.

Here you can find all my blog posts, my company bio, my services, my portfolio, contact info, and links to all my social media. I will still be posting on this blog so don't worry but you can find all the same content at the main site as well. Thank you for reading and especially those of you who keep me in your RSS feeds. There will be an upcoming website launch party so those of you in Las Vegas, check back frequently for updates. Those of you who are not in Las Vegas, don't worry, I will be posting all the highlights on facebook, twitter, and of course jonathankaplan.blogspot.com! Let me know what you think of the site and thank you for continuing to read the blog!