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Thursday, March 26, 2015

Abstract 3d Artwork- A study in the color White

Hello friends!

It is crazy to think a whole year has gone by since my last post. Thank you for keeping the blog alive in my absence.

A little over a year ago I obtained a position as a 3d Artist with a local Architecture Firm, Steelman Partners in Las Vegas, NV.

Since then I have done Architectural Visualization work daily on projects ranging from hotels, casinos, nightclubs, restaurants, resorts, pools, mansions, etc. etc.

Over the course of the year I have visualized over 50 projects! Needless to say, I am very sleepy; however, this is extremely fulfilling work.

I am going to be posting on a regular basis again. While I can't post any work online yet as many of the projects are either still under development or construction, I want to post some artwork I have been having fun with as well as non architectural visualization projects.

This is an abstract piece of artwork I made while listening to a Wu Tang Clan album and browsing through fashion magazines. The goal was to make White the predominant color in the composition and splash bursts of very saturated colors through symbols of power and wealth.

Let me know what you think! More to come soon.........


Saturday, March 29, 2014

The Hotel Bud Light, Las Vegas: Chalkboard Art Mural




Now I know I haven't posted since New Years but that is of course because Kaplan Design Labs has been busy!!!

Last week The Hard Rock Hotel, Las Vegas, was transformed into "Hotel Bud Light, Las Vegas" for the Nightclub and Liquor Distributors Conference.

For a special event which took place in Festival Hall in the Hard Rock Hotel Conference Center, I was commissioned to do a Chalkboard Art Mural spanning 2 walls each roughly 8 feet in length and almost four feet high, making this wall almost 16 feet long.

This was our largest chalkboard to date and because it was at a special event and due to the design of the awesome interactive beer tap wall that The Mash Group, an Exhibit Design company from St. Louis custom designed for Anheiser Busch, the job had to be done after the build of the wall for the event was completed (about 3:00PM on Sunday) and had to be done by the time the event started at 10:00AM on Monday morning.

Me and my lovely assistant as well as a core chemist here at the Design Laboratory, Elizabeth Kaplan, worked for over 20 hours straight to come through on the deadline while making changes to the design on the fly to accommodate a Photo Shoot taking place the next day for the Anheiser Busch executives.

The designs were pre-made digitally by me in cooperation with The Mash Group and AB.

Digital Design Proof Side 01

Digital Design Proof Side 02


Needless to say KDL kicked some art ass and the project as well as the event was a huge success. On top of the Interactive Tap wall which featured my mural of awesome, Festival Hall was completely filled for party action with Pool Tables, Fooseball Tables, Multiple Bars/ sampling stations, a ton of Flat Screen Televisions, a DJ Booth with Dance Floor, and a Basketball Court!!! Talk about a party! Below are some pics we took during the build. Unfortunately our week was to busy to make it back to the party but I thuroughly enjoyed working on this project and cannot wait to collaborate with Anheiser Busch and Bud Light again.









Sorry the pics are so low res, the fancy phone's battery died towards the end of the project ;) I will dig up more photos and update the post soon soon so make sure to check back!

Friday, January 10, 2014

Happy New Years 2014: 3d typography

I know its a little late but I forgot to post these when I made them for New Years 2014. They made it to the Facebooks and Twitters but not Blogger so here you go!




Pro Tip: Save render time by making your color variations in Photoshop using the Hue/ Saturation Tool.

Friday, December 27, 2013

New Limted Edition Prints in Store! Retro/ Vintage Apple & Macintosh Faux Product Posters

I wanted to announce that I now have prints available on my Etsy store of the Apple & Macintosh faux advertisements I made a while back which were featured on my blog at an earlier point.

They have received a warm welcoming since posting. They are all signed and numbered limited editions.

As a reminder if you didn't see the original posts all artwork are original vector tributes to different art styles and decades. The Bondi iMac is done in the style of a psychedelic 1960's concert poster, the 1st generation iPod is done in an Art Deco inspired Early 1900's Print Advertisements, and the Macintosh Plus is an homage to the style and artwork of the 1980's. All artwork features original prices, release dates, and specs of featured illustrated products.

Check it out!

https://www.etsy.com/shop/KaplanDesignLabs




Monday, December 16, 2013

Using 3d / CGI (or the illusion of) for presenting your work

I wanted to do a quick post about presenting artwork by using 3d software to make your portfolio shine above the rest. A long ways back I wrote an article about how presentation is your portfolio is just as important as the work/ content in your portfolio.

http://jonathankaplan.blogspot.com/2012/02/portfolio-updates-presentation-tips.html

 This is an extension to that advice. Below are images that I put together which showcase some of my 2d artwork using 3d compositions to bring the artwork to life:






As you can see, presenting your artwork in simple 3D compositions can really make your work stand out. Most art directors go through hundreds of portfolios a day. Use techniques like this to make the cut.

If you do not know how to use 3d software, try something like this:


I made this piece %100 in photoshop (artwork itself was done in illustrator and photoshop.)

You don't need to be a 3d artist to creatively showcase your work, you just need to be creative with the tools you have available!

If you can't be bothered with this kind of stuff or would like me to do it for you shoot me an email for a quote. 

If you found this information helpful please consider donating to the blog so that I can continue to offer free advice and do so on a more regular basis...

Donate to the Blog

By donating you make it easier for me to post more often on more topics and give me the ability to spend more time answering your questions. If you enjoy reading or have found any of my posts valuable feel free to let me know.