Paradise Tower has officially been turned into #BudLightHotel for #NCB2014! Yes, we're #UpForWhatever. @NightclubBar pic.twitter.com/N89ukeS2qZ
— Hard Rock Hotel LV (@HardRockHotelLV) March 26, 2014
Now I know I haven't posted since New Years but that is of course because Kaplan Design Labs has been busy!!!
Last week The Hard Rock Hotel, Las Vegas, was transformed into "Hotel Bud Light, Las Vegas" for the Nightclub and Liquor Distributors Conference.
For a special event which took place in Festival Hall in the Hard Rock Hotel Conference Center, I was commissioned to do a Chalkboard Art Mural spanning 2 walls each roughly 8 feet in length and almost four feet high, making this wall almost 16 feet long.
This was our largest chalkboard to date and because it was at a special event and due to the design of the awesome interactive beer tap wall that The Mash Group, an Exhibit Design company from St. Louis custom designed for Anheiser Busch, the job had to be done after the build of the wall for the event was completed (about 3:00PM on Sunday) and had to be done by the time the event started at 10:00AM on Monday morning.
Me and my lovely assistant as well as a core chemist here at the Design Laboratory, Elizabeth Kaplan, worked for over 20 hours straight to come through on the deadline while making changes to the design on the fly to accommodate a Photo Shoot taking place the next day for the Anheiser Busch executives.
The designs were pre-made digitally by me in cooperation with The Mash Group and AB.
|Digital Design Proof Side 01|
|Digital Design Proof Side 02|
Needless to say KDL kicked some art ass and the project as well as the event was a huge success. On top of the Interactive Tap wall which featured my mural of awesome, Festival Hall was completely filled for party action with Pool Tables, Fooseball Tables, Multiple Bars/ sampling stations, a ton of Flat Screen Televisions, a DJ Booth with Dance Floor, and a Basketball Court!!! Talk about a party! Below are some pics we took during the build. Unfortunately our week was to busy to make it back to the party but I thuroughly enjoyed working on this project and cannot wait to collaborate with Anheiser Busch and Bud Light again.